This is a very interesting blog by Kim Walker who uses the Global Brand Simplicity Index report to ask the question - What Premium Will Customers Pay For Age-Friendly Products?
The report from Siegel Gale is big (20 Mb) but well worth downloading.
Yet again we have evidence of brands need to radically rethink all aspects of the product design and the customer touchpoints to maximise the simplicity of doing business. Dick Stroud
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